If you left our business card somewhere, can someone tell at a glance what your business is about?
Would your tagline work if your competitors used it?
It should speak to your audience
Communicate your unique selling point
We've got the goods
Nothing's gonna get in the way of our sweet next day delivery
Tagline methods
Link a product feature with an abstract need: "A Diamond is Forever"De Beers
Make a promise: "The World on Time"
Single words (always good in threes) as benefits: "Soothes. Cleanses. Refreshes."
Suggest risk of not using product: "Because So Much is Riding on your Tires"
Tie tagline to logo: "Get a Piece of the Rock"Prudential
Here's a good list of taglines: http://www.taglineguru.com/sloganlist.html
Tagline exercises
Navy: Strength. Boldness. Respect.
Army: Dare to Lead
Air Force: Soaring to New Heights
Singapore Airlines: Where Luxury Takes Flight
Tiger Airways: Your Sweet Escape
Virgin Atlantic:
Single words (always good in threes) as benefits: "Soothes. Cleanses. Refreshes."
Suggest risk of not using product: "Because So Much is Riding on your Tires"
Tie tagline to logo: "Get a Piece of the Rock"Prudential
Here's a good list of taglines: http://www.taglineguru.com/sloganlist.html
Tagline exercises
Navy: Strength. Boldness. Respect.
Army: Dare to Lead
Air Force: Soaring to New Heights
Singapore Airlines: Where Luxury Takes Flight
Tiger Airways: Your Sweet Escape
Virgin Atlantic:
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